Talking about periods should be as normal as talking about skincare or dental health. Yet, there is still a lot of shame, little knowledge – and, surprisingly, NO requirements for what menstrual products actually contain.
This is precisely what led to Flove's creation.
In recent years, we have been fortunate enough to receive attention in several Norwegian media outlets. Not because Flove is "just another period brand," but because we dare to question an industry that has flown under the radar for far too long.
"You need to know what you put in your vagina"
In an article in Tønsbergs Blad, Flove founder Jeanett was interviewed about the discovery of lead, dioxin, and arsenic, among other things, in some traditional menstrual products – and why the lack of ingredient requirements is a real problem for women's health.
The article puts into words something many people are unaware of:
There are currently no legal requirements for full ingredient labeling on pads and tampons, despite these products being used directly on or in the body – month after month.
👉 Read the article in Tønsbergs Blad here:
https://www.tb.no/bly-dioksin-og-arsenikk-jeanett-vil-at-du-skal-bytte-du-ma-vite-hva-du-putter-i-vaginaen/s/5-76-2734026
For us at Flove, this is not about scaring people, but about giving women knowledge and freedom of choice.
Periods are not "gross"
In Melk & Honning, when Flove was launched in 2029, periods and society's relationship with them were brought up in a larger conversation about shame, language, and attitudes. The fact that periods are still referred to as something disgusting or private affects how we talk about our bodies – and what demands we place on products.
When periods are silenced, so too are:
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material choices
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chemicals
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comfort
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health
something we rarely discuss openly.
👉 Read the article in Melk & Honning here:
https://melkoghonning.no/det-er-ille-at-folk-fortsatt-sier-aesj-nar-de-horer-ordet-mensen
Flove exists precisely to normalize these conversations – without shame, without giggling, without trivialization.
From naivety to driving force
In Budstikka, Jeanett talked about her entrepreneurial journey, the competition in the menstrual cup market, and how naivety, learning, and perseverance have been crucial to building Flove.
Starting a company in an established and closed industry is not easy. But sometimes, it's precisely not knowing "what you can't do" that makes you dare to challenge the status quo.
👉 Read the article in Budstikka here:
https://www.budstikka.no/jeanett-34-fra-asker-i-kamp-om-menskopp-kundene-naiviteten-har-tatt-meg-dit-jeg-er-i-dag/s/5-55-1443021
Periods, environment, and responsibility
In the student newspaper Under Dusken, periods were also placed in an environmental perspective. Disposable products account for enormous amounts of waste, and many want alternatives that are better for both the body and the planet.
👉 Read the article in Under Dusken here:
https://www.underdusken.no/forbruker/menskupp-for-miljoet/165557
For Flove, sustainability is not a buzzword, but a result of:
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reusable products
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safe materials
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responsible production
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honest communication
Flove on NRK: women's health in public
Jeanett has also been a guest on NRK, where she has talked about Flove, periods, and why openness about women's health is crucial to creating change.
Among other things, she has shared the Flove story on:
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NRK Stor-Oslo (Østlandssendingen)
https://radio-beta.nrk.no/serie/distriktsprogram-oestlandssendingen/DKOA01008223 -
NRK Vestfold og Telemark
https://radio.nrk.no/serie/distriktsprogram-vestfold-og-telemark/DKTE02023325
For us, this kind of media coverage means a lot. Not because it's about Flove as a brand – but because it helps move the conversation about periods, materials, and women's health into the public sphere.
Why this matters to us
The media coverage is not about us – it's about women's bodies, the right to knowledge, and better choices.
Flove aims to:
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make safe menstrual products the norm, not the exception
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contribute to openness around periods
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set standards where there previously were none
And we are far from finished.
A big thank you to all journalists and editorial teams who help bring periods out of the shadows and into the public sphere. 💗
